Business Card Tips
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If you just started a business and is wondering about what business card to get printed, here's a tip: Go for colored business cards instead of standard black and white ones. When most of us think of business colors, we think about shades of black and blue with white. There's a good reason for this. Those colors look serious and neutral and the conventional wisdom is that serious and neutral is what you should be aiming for. Sure, there are some businesses where that is the case, like say in the undertaker business, but most business people could really use an individual colored business card.
If you just started a business and is wondering about what business card to get printed, here's a tip: Go for colored business cards instead of standard black and white ones. When most of us think of business colors, we think about shades of black and blue with white. There's a good reason for this. Those colors look serious and neutral and the conventional wisdom is that serious and neutral is what you should be aiming for. Sure, there are some businesses where that is the case, like say in the undertaker business, but most business people could really use an individual colored business card.
Business cards that look good can make a big difference. In the American 80's hit movie 'American Psycho', the main character almost has a nervous breakdown in the board room, when he discovers that a fellow VP has a better looking card than his. There's no need for such dramatics of course, but a nice business card in inviting colors makes it much more likely to be noticed in a wallet full of cards. If you have ever been to a sales meeting or convention, I am sure you can agree. We all pass business cards around, but how many do we actually take notice off? A colored business card will give you that little edge over your established competitors.
It also shows that you are a person who is dedicated and creative. Substance, your product, is of course most important, but many people assume that if you show effort in a small thing like this, then you are going to put that to work in your business. That's a good thing. It can also be bad. If you have a sloppy business card, then the symbolic value is similar to wearing a un-ironed or dirty shirt. If you can't even handle such a small decision, can you be trusted with a big decision?
There's another marketing benefit to colored business cards, namely that of preserving your brand identity. There's a reason for why the world's biggest brands always look the same, no matter what medium. Your brand and company logo should always look the same. If it doesn't then customers may think it strange. It's akin to not having a clean and tidy office or shop front. You do not want to stretch or manipulate your logo and if it is in color, then you do not want it in black and white. Branding is ever more important, also for smaller businesses.
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